I find it rewarding to capture compelling and striking images that help companies stand out while still maintaining a sense of fun and challenge. In all cases, these businesses had limited budgets and grand ambitions. Therefore, creating a bespoke package that helped them achieve impactful images while staying within their budget was a good challenge. It involved educating owners about realistic expectations regarding deliverables and providing them with the necessary resources.

For small businesses, I believe there is a need for online resources that cover digital marketing and tools they can use to do a  good job in-house or by themselves. This is even easier now with the advancements in phone cameras. Now everyone now has a tool in their pocket capable of taking great images for e-commerce along with apps like Canva, lightroom and even the built in photo editing software on phone I think a lot of smaller companies can really upgrade their own imagery.